Strong incentives for sustainable transport modes make people far more likely to change their travel habits.
For example, businesses can utilize bike racks and changing rooms (for cyclists), subsidies for those using public transportation, flexible office building entry and exit times, and buses for employees as benefits. However, to ensure that these policy changes are effective and meet the needs of employees, businesses need a strategy for developing a corporate mobility plan “Step by Step”:
- Prepare: for developing the plan by identifying the needs of the organization, win the support of the board, map stakeholders, establish the plan’s steering committee and appoint a coordinator.
- Define the Scope: of the plan by forging its vision, objectives and limits according to the company’s context and needs.
- Communicate: the plan’s vision, which is essential for engaging employees and encouraging a change in culture.
- Diagnose: the current transport conditions, the policies and costs, and the travel pattern of current employees.
- Elaborate: on the available budget and the strategies that will be used; this is the launch moment of the plan.
- Implement and Promote: the strategies of the plan, and spread and reward good results.
- Monitor and Review: all progress accomplished by the plan, tracking success benchmarks.