Further findings included:
- The study identified 10 Value Spaces for Intelligent Mobility with estimated £56bn of value (revenue opportunities) in the UK alone
- 75% of journeys are characterised by pain-points and 57% of travellers are always looking for ways to optimise their journeys
- Multi-modal journeys are especially painful for UK travellers and each interchange increases the number of pain-points experienced
- Overall, UK travellers today exhibit progressive attitudes and 57% of respondents would not mind sharing their personal data in order to get a better service.
- UK travellers are increasingly connected (72% smartphone penetration) and more than half of smartphone users already consider it essential to their travel experience.
- The scale of unmet traveller needs is greatest in three segments that constitute approximately 60% of the population and make up 73% of annual journeys in the UK. Across these three key segments (Progressive Metropolitans, Default Motorists, and Dependent Passengers), there are significant opportunities for new Intelligent Mobility solutions.
- Intelligent Mobility will require the integration of different technologies, products and services that will result in a step change in mobility. Four Development Themes (Access, Automation, Demand and Supply, and Integration) have been described in the study.
- From the Development Themes, the study highlights six Core Capabilities for priority development to position the UK as a global leader in Intelligent Mobility.
More info: UK Traveller Needs